Google Ads courses for businesses
Learn the ins and outs of advertising with Google Ads from a leading industry specialist.
- Tailored approach
- Focused on your business goals
- Practical exercises
Learn how to create data-driven advertising on Google
Struggling to get consistent results from your Google Ads? During a half- or full-day session your team will gain the strategic understanding and practical skills needed to confidently create, analyse and optimise campaigns in Google Ads.
Our courses are tailored to your business, your goals, and your current level of knowledge. You’ll learn how to structure accounts, define audiences, master the bidding system, and optimise campaigns based on real performance data – with a clear focus on profitability and results.
Our Google Ads course is designed for both businesses and marketing teams looking to strengthen their expertise in digital advertising – whether you’re just starting out or already running campaigns and want to improve results.
The course can be held either remotely, on site at your office, or at one of our offices in Stockholm or Malmö.
What you'll learn
Our courses are designed to be practical, providing you with hands-on exercises combined with the necessary concepts.
We also review your existing Google Ads accounts and show you how to apply what you’ve learnt directly to your own campaigns, so that your team leaves with clear actions to improve performance immediately.
Strategy
Build effective Google Ads strategies, from goals and structure to campaign types and search intent.
Campaign configuration
Create campaigns using smart features like automatic bidding and Performance Max.
Keywords and target audiences
Identify the right keywords, work with match types, and build audiences designed to reach users with high purchase intent.
Data, analysis, and optimisation
Capture accurate performance data and effectively apply insights to your campaigns in order to optimise results.
Why Social Zense?
Specialists in digital advertising
Social Zense is an award-winning performance marketing agency. Our training sessions are led by specialists actively running and optimising paid campaigns across platforms.
Tailored to your needs
No two companies are alike. That's why we adapt our courses to your industry, business goals, and current knowledge – ensuring immediate, practical application.
Trusted by hundreds of companies
Since our launch in 2018, we've trained hundreds of companies, organisations, and associations – and partnered with institutions like IHM Business School, SIH and TUC to deliver ongoing courses.
Interested in booking a course?
Fill out the form and we’ll get back to you shortly. You can also reach us directly at 08 – 30 40 82 or send an email to hello@socialzense.se.
