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The technical foundation for effective marketing

Stop guessing – let data guide you to results. Our technical foundation paves the way for insight-led and high-performing campaigns.

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Sidan handlar om hur Social Zense använder avancerad teknik för att förbättra spårning, analys och annonsering, vilket hjälper företag att optimera sin digitala marknadsföring och nå bättre resultat.

A selection of our clients

Kulturhuset_Stadsteatern
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Lagerhaus logo
Cancer Fonden är partner och kund av Social Zense.
Direkten
Suicide_Zero
Fontana är partner och kund av Social Zense.
Generatio
Sydsvenska Industri- och Handelskammaren är en av partnerna till Social Zense.
Svenska Tandläkare Förbund, en av Social Zenses kunder, har samarbetat med byrån för att stärka sin marknadsföring och öka sin synlighet online. Genom riktade marknadsföringsinsatser har de kunnat förbättra sitt engagemang med medlemmar och patienter. Deras logotyp, den blåa cirkeln med bokstaven T, har blivit ett välkänt och professionellt kännetecken för organisationen.
Atlas Copco är partner och kund av Social Zense.
Svenskt Näringslivr är kund och partner av Social Zense
RödaKorset är kund och partner av Social Zense
Synskadades Riksförbund är kund av Social Zense
Uppsala Stadsteater är kund av Social Zense
Borås Djurpark logotyp
Toyota Material Handling logotyp
Byggfabriken
IHM Business School är partner och kund av Social Zense.
Malmö Opera är partner och kund av Social Zense.
Johan_i_Hallen_Bergfalk
Jägarliv
BrainLit
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Technology that drives results

The first thing we do when working with a new client is implement our technical foundation. This serves two purposes: to generate the data necessary to create and optimise campaigns, and to ensure compliance with legal requirements such as GDPR.

Social Zense är en ledande byrå som specialiserar sig på digital annonsering, datadrivna strategier och skräddarsydda lösningar. Vi hjälper företag att öka synligheten och växa genom effektiva kampanjer.

Optimise your advertising for more conversions

Using campaign data generated by tracking, we gain a deep understanding of your customers' behaviour patterns. This allows us to optimise advertising and increase conversions at a lower cost Learn more about tracking →

Ensure GDPR compliance

GDPR requires that you, as a company, obtain legal consent from users visiting your website. Companies that do not comply with legal requirements risk facing significant penalties. It is therefore crucial to us that we ensure you properly implement a certified consent management platform and activate Consent Mode.

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The technical foundation

Our technical infrastructure consists of four pillars that create a strong foundation for your digital marketing.

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Technical implementation

We implement cookie tracking, also known as "pixels", for the channels you want to advertise on. These pixels help us capture around 40% of the campaign data available on your website.

Server-side tracking

We complement cookie tracking with server-side tracking. This way, event-based campaign data is collected on a dedicated server. Server-side tracking helps us broaden our data capture from 40% to up to 97%.

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Consent Management Platform

We implement a certified consent management platform and a cookie banner to manage your users' data in accordance with regulations such as GDPR.

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Consent Mode

We connect your consent management platform with your advertising and activate a consent mode – such as Google Consent Mode v2. This ensures that the correct campaign data is always sent to the right platforms.

Why implementing our technical foundation is important

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Generate valuable insights into exactly what performs well

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Make smart decisions based on data and invest wisely

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Improve platform learning for more cost-effective advertising

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Identify the audiences most likely to convert

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Optimise your website to streamline the customer journey and increase conversions

Grön symbol med händer som skakar hand framför ett avtal.

Manage user consent and data in accordance with regulations such as GDPR

What our clients say about us

4.9 out of 5 rating on Google

Social Zense has transformed our digital presence with outstanding strategies and creativity. Their proactivity and passion have significantly increased our customer flows. If you are looking for a partner to elevate your marketing to new heights, I highly recommend Social Zense.
Mikael Hedman CEO at Swedish Buddha
Mikael Hedman
We had strong confidence in Social Zense from our very first meeting. Quick communication and great availability made the work highly efficient. We've also appreciated their dedication to us as a client, where they naturally and readily share their expertise, even beyond the scope of the project.
Maria ÅkforsDigital Manager at Lagerhaus
Maria Åkfors
We knew our product had potential, but we struggled to reach the right target audiences effectively. Thanks to Social Zense's expertise, we’ve achieved growth we never thought possible in such a short time. It’s a great comfort to have them at the helm!
Frida SämhagFounder of Folkness
Frida Sämhag
I highly recommend hiring Social Zense when you need help with advertising in digital channels. They are attentive to their customers and conduct their work with both heart and good business sense.
Madeleine JendermanCommunicator at Sölvesborg kommun
Madeleine Jenderman
Social Zense delivers far beyond what I've seen any other agency do. They always go the extra mile to achieve the best results and really know what they are talking about 200%.
Jonathan GalovanSocial Media Specialist at Switchr AS
Jonathan Galovan
Best in the business. Always just a call or email away. Attentive, professional with incredibly broad knowledge and always with a finger on the pulse. Our results (Facebook & Google Ads) are far better with Social Zense than any other agency has even come close to.
Stefan JonssonCEO at M/S Vindhem
Stefan Jonsson
We chose Social Zense because we needed expert help with getting our messages to the right people. I recommend them to anyone who wants to take their digital marketing a step further and understand how it can help achieve the company's goals.
Ebba LindströmBrand Manager at Suicide Zero
Ebba Lindström
With the support of Social Zense, we have had the opportunity to reach significantly more but also more appropriate target groups. We are so satisfied with all the help we get!
Emma Blomdahl WahlbergHead of Marketing at Generation Pep
Emma Blomdahl Wahlberg
Social Zense's expertise in digital strategy and marketing has helped us grow and prioritize correctly on our social channels. It feels very good to have an engaged and knowledgeable partner supporting us in these areas.
Lucas AntonssonMarketing Manager at IFK Värnamo
Lucas Antonsson
Social Zense is incredibly skilled when it comes to digital marketing and campaigns. Highly recommended.
Niclas WennerlundFounder of Bara Vanlig
Niclas Wennerlund
Fantastic competence within the Google and Facebook jungle with exemplary customer service!
Andreas RichtAssociation Manager at Gula Väggen
Andreas Richt
Great team with a lot of knowledge and great commitment. Highly recommend them if you want to take your social media and Google to new heights.
Christoffer SteveringDigital Media Manager at Citylaser
Christoffer Stevering
I have a very good collaboration with Social Zense, who show great knowledge and high engagement. Friendly and personal service and a very solution-oriented team.
Frida JannesonMarketing Coordinator at Vår Gård
Frida Janneson
Pros! They really know their sales funnels inside and out. Highly recommend.
Nino SuboticCEO at Framkalla
Nino Subotic
We are very happy to have Social Zense as a partner. Their support is crucial for us to reach new audiences and gain digital visibility.
Fredrica WernerMarketing Manager at Red Cross
Fredrica Werner

Do you have questions or want to book an implementation?

Fill out the form and one of our digital specialists will contact you. You can also reach us directly at +468 – 30 40 82 or send an email to hello@socialzense.se.
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